About NOYA

At NOYA, we believe fitness deserves the same place as good design in your everyday life.
Born from a passion for movement, minimalism, and premium craftsmanship, NOYA creates fitness essentials that look as good as they feel.

Our products are designed for people who value both function and aesthetics — equipment you’ll be proud to keep in your living room, studio, or office. From mats and resistance bands to dumbbells and accessories, every detail is carefully thought through: sustainable materials, timeless textures, and a design language inspired by Scandinavian simplicity.

NOYA is more than fitness gear. It’s a mindset. A commitment to balance, strength, and elegance — inside and out.

We are just at the beginning, but our mission is clear: to redefine how fitness integrates into modern living, and to grow NOYA into a global design-driven fitness brand.

Join us on this journey. Move beautifully. Live with strength.