About NOYA
Alex - founder
After twenty years designing software products and building teams, I reached a point where I needed something more tangible — something that belonged in real life, not on a screen.
NOYA is the result: fitness gear I actually want in my own home. Beautifully crafted from natural cork and rubber. Designed to feel good under bare feet, to grip when you sweat, to look like it was always meant to be there.
Quiet luxury for people who move intentionally — without the neon, without the noise.
We’re a small, independent brand based in Bern, shipping from Belgium, obsessing over every detail because this is personal.
If you believe your home practice deserves better than plastic and hype — welcome.
That’s how NOYA started.
What NOYA stands for
NOYA is built around a simple idea: movement should feel natural, beautiful, and integrated into your life — not forced or hidden. So every piece we make is driven by three questions I kept asking myself:
- Will this look like something in my living room?
- Will it feel solid and work intuitively?
- Will it encourage me to move more — not because I have to, but because I want to?
How we build
We work with high-quality materials like natural cork and rubber, premium silicone, and metal finishes that feel good in the hand and stay timeless in your home. To take the everyday objects you use in your workouts and give them the care, attention, and craft they deserve.
Good design. Solid construction. Honest materials. No noise.
Concept design by NOYA · Switzerland
Where this is going
NOYA is just getting started, but the vision is clear:
- Create thoughtfully designed fitness essentials.
- Build a community of people who care about movement and how they live.
- Focus on quality that lasts — gear you’ll still use years from now.
- Make fitness feel less like a chore, and more like part of a well-designed life.
If you’ve read this far — thank you. I hope NOYA becomes a small but meaningful part of your daily rhythm.
Ready to move beautifully?
Join our early access Founders List and be first to shop our first collection.
Alex
Founder of NOYA